Why Digital Camera 10x Optical Zoom Is Necessary?
A digital camera 10x optical zoom is necessary for many reasons. It allows you to get up close and personal with your subjects without having to worry about getting too close and losing the quality of the image. Additionally, it allows you to take photos in low light situations without having to use a flash, which can often be distracting or even dangerous.
Our Top Picks For Digital Camera 10x Optical Zoom
Digital Camera 10x Optical Zoom Guidance
Nikon COOLPIX S6200 16 MP Digital Camera with 10x Optical Zoom NIKKOR ED Glass Lens and HD 720p Video (Red)
The Nikon COOLPIX S6200 is a powerful and versatile digital camera that is perfect for capturing amazing photos and videos. It features a 16 megapixel CCD sensor, 10x optical zoom lens, and lens-shift VR image stabilization for clear and sharp images and videos.
The Nikon COOLPIX S6200 is a versatile digital camera that packs a powerful punch, making it perfect for capturing stunning photos and videos. With a 16-megapixel CCD sensor, the camera can capture high-quality images with excellent detail and clarity.
The 10x optical zoom lens is another impressive feature, allowing you to get up close and personal with your subjects, while the lens-shift VR image stabilization ensures that your images and videos are clear and sharp, even in low light conditions.
The camera’s one-touch HD (720p) movie recording function is also a great addition, allowing you to record high-quality videos with optical zoom and stereo sound. The 2.7 inch LCD monitor with Nikon’s ClearColor Display technology is bright and clear, making it easy to frame your shots and review your images and videos.
The camera comes with a rechargeable lithium-ion battery, AC adapter/charger, USB cable, A/V cable, strap, and Nikon View NX2 CD-ROM, making it easy to get started with your new camera right out of the box.
Overall, the Nikon COOLPIX S6200 is an excellent digital camera that offers a range of features and functions that are sure to impress both amateur and professional photographers alike. Whether you’re looking to capture stunning photos or record high-quality videos, the Nikon COOLPIX S6200 has everything you need to get the job done.
Common Questions on Nikon COOLPIX S6200 16 MP Digital Camera with 10x Optical Zoom NIKKOR ED Glass Lens and HD 720p Video (Red)
• What is the sensor size of the Nikon COOLPIX S6200?The sensor size of the Nikon COOLPIX S6200 is 1/2.3 inch.
• What is the megapixel count of the Nikon COOLPIX S6200?
The megapixel count of the Nikon COOLPIX S6200 is 16 MP.
• What is the maximum ISO of the Nikon COOLPIX S6200?
The maximum ISO of the Nikon COOLPIX S6200 is 3200.
• What lens does the Nikon COOLPIX S6200 use?
The Nikon COOLPIX S6200 uses a 10x optical zoom NIKKOR ED glass lens.
• What video resolution does the Nikon COOLPIX S6200 record in?
The Nikon COOLPIX S6200 records video in HD 720p resolution.
Why We Like This?
• 16 Megapixel sensor
• 10x optical zoom
• VR image stabilization
• One touch HD movie recording
• 20 Scene modes
Additional Product Information
| Color | Red |
| Height | 2.28 Inches |
| Length | 3.66 Inches |
| Weight | 0.35 Pounds |
Sony Cyber-Shot DSC-H70 16.1 MP Digital Still Camera with 10x Wide-Angle Optical Zoom G Lens and 3.0-inch LCD (Black)
The Sony Cyber-Shot DSC-H70 is a great little camera that packs a powerful 10x zoom lens into a very compact body. It’s perfect for capturing those special moments on the go, whether you’re shooting stills or videos. The optical SteadyShot image stabilization system does a great job of keeping your shots nice and steady, even if you’re shooting hand-held HD video. And the Active Mode stabilization feature is perfect for those times when you’re moving around a lot while shooting.
Common Questions on Sony Cyber-Shot DSC-H70 16.1 MP Digital Still Camera with 10x Wide-Angle Optical Zoom G Lens and 3.0-inch LCD (Black)
• What is the sensor size of the Sony Cyber-Shot DSC-H70?The Sony Cyber-Shot DSC-H70 has a 16.1 megapixel 1/2.3″ CCD sensor.
Why We Like This?
- 10x zoom in a compact camera body.
- Capture breathtaking images in Sweep Panorama Mode.
- Capture your videos in HD Movie mode (720p).
- 25mm wide lens; Optical SteadyShot image stabilization.
- Active Mode stabilizes your hand held HD movies.
Additional Product Information
| Color | Black |
| Height | 2.28 Inches |
| Length | 4.02 Inches |
| Weight | 0.43 Pounds |
Sony Cyber-shot DSC-H55 14.1MP Digital Camera with 10x Wide Angle Optical Zoom with SteadyShot Image Stabilization and 3.0 inch LCD (Black) (Discontinued by Manufacturer)
The Sony Cyber-shot DSC-H55 is an outstanding digital camera that boasts a range of impressive features for photographers of all levels. With a 14.1-megapixel resolution sensor and 10x wide-angle optical zoom, the camera can capture stunningly detailed images and panoramic landscapes. Its SteadyShot image stabilization technology is also a great addition, helping to reduce camera shake and blur to produce clearer images and videos.
One of the standout features of this camera is its 3.0-inch LCD screen, which is both bright and clear, making it easy to view images and access camera settings. The HD movie mode is another fantastic feature, allowing users to record high-quality videos with a resolution of 1280 x 720 pixels. Additionally, the iAuto mode automatically adjusts the camera settings based on the shooting conditions to produce the best possible results.
Smile Shutter technology is another fun and innovative feature that automatically captures photos when the camera detects a smile, making it perfect for candid shots and portraits. The camera also has a memory card slot that accommodates both Memory Stick Duo media and SD media, providing ample storage space for images and videos.
Overall, the Sony Cyber-shot DSC-H55 is a high-quality digital camera that offers a range of advanced features and functions for capturing stunning photos and videos. Its excellent image quality, wide-angle zoom, and range of shooting modes make it ideal for photographers looking to produce outstanding results. Whether you’re an amateur or a professional photographer, the Sony Cyber-shot DSC-H55 is definitely worth considering.
Common Questions on Sony Cyber-shot DSC-H55 14.1MP Digital Camera with 10x Wide Angle Optical Zoom with SteadyShot Image Stabilization and 3.0 inch LCD (Black) (Discontinued by Manufacturer)
• What is the sensor type of the Sony Cyber-shot DSC-H55?
The sensor type is a 14.1-megapixel CCD.• What is the maximum zoom of the Sony Cyber-shot DSC-H55?
The maximum zoom is 10x optical and 20x digital.
• What is the size of the LCD screen on the Sony Cyber-shot DSC-H55?
The size of the LCD screen is 3.0 inches.
• What is the weight of the Sony Cyber-shot DSC-H55?
The weight of the camera is 7.4 ounces.
• What is the model number of the Sony Cyber-shot DSC-H55?
The model number is DSC-H55/B.
Why We Like This
• 1. 10x optical zoom Sony G Lens (25mm equivalent wide angle)
• 2. Capture breathtaking images in Sweep Panorama Mode
• 3. 14.1 megapixel CCD sensor
• 4. 3.0 inch LCD screen
• 5. HD Movie mode (720p)
Additional Product Information
| Color | Black |
| Height | 2.4 Inches |
| Length | 4.1 Inches |
| Weight | 0.44375 Pounds |
Sony Cyber-shot DSC-HX5V 10.2 MP CMOS 10x Wide-Angle Zoom Digital Camera with Optical Steady Shot Image Stabilization and 3.0 Inch LCD
The Sony Cyber-shot DSC-HX5V digital camera is a high- performance, compact camera that features a 10.2 megapixel “Exmor R” CMOS sensor for stunning low-light performance. The camera also features iSweep Panorama Mode, which captures stunning panoramic images, and Fast Capture with 10fps at full 10.2-megapixel resolution. The camera also features a 10x optical zoom Sony G-Lens with 25mm wide angle, and 1080i AVCHD Movie recording for high-quality HD movies. The camera is also equipped with 45MB internal Flash Memory, and has the option to use Memory Stick Duo Media, Memory Stick PRO Duo Media, Memory Stick PRO Duo (High Speed), Memory Stick PRO HG-Duo, or SD/SDHC media for storage.
Common Questions on Sony Cyber-shot DSC-HX5V 10.2 MP CMOS 10x Wide-Angle Zoom Digital Camera with Optical Steady Shot Image Stabilization and 3.0 Inch LCD
• What is the sensor size on the Sony Cyber-shot DSC-HX5V?
The sensor size is 1/2.33inches.• What is the megapixel count on the Sony Cyber-shot DSC-HX5V?
The megapixel count is 10.2.
• What is the maximum ISO on the Sony Cyber-shot DSC-HX5V?
The maximum ISO is 3200.
• What is the minimum shutter speed on the Sony Cyber-shot DSC-HX5V?
The minimum shutter speed is 1/4000th of a second.
• What is the maximum aperture on the Sony Cyber-shot DSC-HX5V?
The maximum aperture is f/3.5.
Why We Like This?
• 10.2 MP CMOS sensor for stunning low light performance
• iSweep Panorama Mode captures stunning panoramic images
• 10x optical zoom Sony G Lens with 25mm wide angle
• 1080i AVCHD Movie records high quality HD movies
• Recording Media: 45MB internal Flash Memory, optional Memory Stick Duo Media, optional Memory Stick PRO Duo Media, optional Memory Stick PRO Duo (High Speed), optional Memory Stick PRO HG Duo, optional SD/SDHC media
Additional Product Information
| Color | Black |
| Height | 2.375 Inches |
| Length | 1.2 Inches |
| Weight | 0.44375 Pounds |
Canon Powershot SX110IS 9MP Digital Camera with 10x Optical Image Stabilized Zoom (Black)
Why settle for a regular point-and-shoot when you can have the Canon Powershot SX110IS 9MP Digital Camera? This camera packs a powerful 9-megapixel image sensor, allowing you to take beautiful photo-quality prints. The 10x optical image-stabilized zoom is perfect for capturing those far-away shots (equivalent to a 35mm film camera’s 36-360mm lens), while the DIGIC III Image Processor ensures that your photos are of the highest quality.
The large 3.0-inch LCD screen makes it easy to see what you’re shooting, and the Motion Detection technology ensures that even fast-moving subjects are captured perfectly. Red-eye Correction is a handy feature for ensuring that your photos look their best, and the camera is powered by AA batteries for your convenience. Plus, you can capture images to SD/SDHC memory cards (not included) for easy storage and retrieval. What more could you ask for in a digital camera?
Common Questions on Canon Powershot SX110IS 9MP Digital Camera with 10x Optical Image Stabilized Zoom (Black)
• What is the price of the Canon Powershot SX110IS 9MP Digital Camera with 10x Optical Image Stabilized Zoom (Black)?The retail price of the Canon Powershot SX110IS 9MP Digital Camera with 10x Optical Image Stabilized Zoom (Black) is about $270.
• What is the warranty for the Canon Powershot SX110IS 9MP Digital Camera with 10x Optical Image Stabilized Zoom (Black)?
The standard warranty for the Canon Powershot SX110IS 9MP Digital Camera with 10x Optical Image Stabilized Zoom (Black) is one year.
Why We Like This
• 9MP image sensor for large photo quality prints
• 10x optical image stabilized zoom
• DIGIC III Image Processor with Genuine Canon Face Detection
• 3.0 inch LCD screen
• Powered by AA batteries
Additional Product Information
| Color | Black |
| Height | 2.8 Inches |
| Length | 4.37 Inches |
| Weight | 0.63 Pounds |
Canon PowerShot ELPH 190 IS Digital Camera (Blue) with 10x Optical Zoom and Built-In Wi-Fi
Looking for a camera that will help youflexibility and ease? Look no further than the Canon PowerShot ELPH 190 IS Digital Camera. This camera comes with 10x Optical Zoom and Optical Image Stabilizer to help you capture stunning images with ease. Plus, the built-in Wi-Fi and NFC allows for easy sharing and transferring of images and videos.
The 20.0 Megapixel CCD sensor combines with the DIGIC 4 plus Image Processor to deliver stunning image quality. The 720p HD video capabilities make it easy to capture videos in high quality. The Smart AUTO feature intelligently selects the proper settings based on predefined shooting situations.
The Canon PowerShot ELPH 190 IS Digital Camera is the perfect choice for anyone looking for acamera that is easy to use and comes with a variety of features to help you take stunning photos and videos.
Common Questions on Canon PowerShot ELPH 190 IS Digital Camera (Blue) with 10x Optical Zoom and Built-In Wi-Fi
• What is the product name?Canon PowerShot ELPH 190 IS Digital Camera (Blue) with 10x Optical Zoom and Built-In Wi-Fi
• How many products are there?
5
• What is the price of the product?
$279.99
• What is the average customer rating?
4.4 out of 5 stars
Why We Like This?
• 10x Optical Zoom with Optical Image Stabilizer
• Built in Wi Fi and NFC
• 20.0 Megapixel CCD sensor
• 720p HD video capabilities
• Smart AUTO intelligently selects the proper settings
• Scene Modes provide creative freedom to capture your photos
Additional Product Information
| Color | Blue |
| Height | 2.2 Inches |
| Length | 0.9 Inches |
| Weight | 0.30625 Pounds |
Sony Cyber-shot DSC-H55 14.1MP Digital Camera with 10x Wide Angle Optical Zoom with SteadyShot Image Stabilization and 3.0 inch LCD (Silver)
If you’re looking for a great all-around camera, the Sony Cyber-shot DSC-H55 is a great choice. It has a 14.1-megapixel sensor, 10x optical zoom, and 3.0-inch LCD screen. Plus, it can record HD video (720p). And if that wasn’t enough, it also has iAuto mode which automatically optimizes camera settings and Smile Shutter technology which automatically captures a smile. Not to mention, it has a card slot for optional Memory Stick Duo media and SD media.
Common Questions on Sony Cyber-shot DSC-H55 14.1MP Digital Camera with 10x Wide Angle Optical Zoom with SteadyShot Image Stabilization and 3.0 inch LCD (Silver)
• What is the sensor size in Sony Cyber-shot DSC-H55 14.1MP Digital Camera?
The sensor size is 1/2.33″ (7.82mm x 5.62mm).• What’s the shooting modes in Sony Cyber-shot DSC-H55 14.1MP Digital Camera?
The shooting modes are Intelligent Auto, Program, aperture priority, shutter priority, and manual.
• What is the maximum aperture of Sony Cyber-shot DSC-H55 14.1MP Digital Camera?
The maximum aperture is f/3.3.
• What is the focal length in Sony Cyber-shot DSC-H55 14.1MP Digital Camera?
The focal length is 10.1-101mm.
• Does Sony Cyber-shot DSC-H55 14.1MP Digital Camera have optical zoom?
Yes, it has 10x optical zoom.
Why We Like This
• 1) 10x optical zoom Sony G Lens (25mm equivalent wide angle)
• 2) Capture breathtaking images in Sweep Panorama Mode
• 3) 14.1 megapixel CCD sensor
• 4) 3.0 inch LCD screen
• 5) HD Movie mode (720p)
Additional Product Information
| Color | Silver |
| Height | 2.28 Inches |
| Length | 4.06 Inches |
| Weight | 0.44 Pounds |
Sony Cybershot DSC-H10 8.1MP Digital Camera with 10x Optical Zoom with Super Steady Shot
The Sony Cyber-shot DSC-H10 is an outstanding point-and-shoot digital camera that offers a wide range of excellent features and exceptional performance. The camera’s 8.1-megapixel Super HAD CCD sensor is capable of capturing enough detail for printing at sizes up to 16 x 22 inches, ensuring that your photos will look great no matter how you choose to display them.
The Carl Zeiss 10x optical zoom lens is another impressive feature, providing plenty of zoom power for most shooting situations. The Smart Zoom feature is also a nice touch, allowing you to extend the zoom range without sacrificing image quality.
The camera’s 3.0-inch Clear Photo LCD Plus display is another standout feature. The display is large, bright, and clear, and offers a wide viewing angle, making it easy to frame and compose your shots. Additionally, the display is adjustable, so you can tilt it up or down to find the perfect viewing angle.
One of the most impressive features of the DSC-H10 is Sony’s Double Anti-Blur Solution. This system combines an optical image stabilization system with a high ISO sensitivity setting to help reduce blur in your photos. This ensures that your photos are clear and sharp, even in low light conditions.
Overall, the Sony Cyber-shot DSC-H10 is a high-end digital camera that offers excellent features and exceptional performance. Whether you’re an amateur photographer looking to take your skills to the next level, or a professional looking for a reliable backup camera, the DSC-H10 is an excellent choice that is sure to exceed your expectations.
Common Questions on Sony Cybershot DSC-H10 8.1MP Digital Camera with 10x Optical Zoom with Super Steady Shot
• What is the model number of the Sony Cybershot digital camera?
The model number of the Sony Cybershot digital camera is DSC-H10 8.1MP.• What is the megapixel count of the Sony Cybershot digital camera?
The megapixel count of the Sony Cybershot digital camera is 8.1.
• What is the optical zoom of the Sony Cybershot digital camera?
The optical zoom of the Sony Cybershot digital camera is 10x.
• Does the Sony Cybershot digital camera have Super Steady Shot?
Yes, the Sony Cybershot digital camera has Super Steady Shot.
Why We Like This?
• 8.1 megapixels for high quality prints.
• 10x optical zoom.
• 3.0 inch display.
• Face Detection.
• Double Anti Blur Solution.
Additional Product Information
| Color | Black |
| Height | 2.7 Inches |
| Length | 4.17 Inches |
| Weight | 0.65 Pounds |
Sony Cyber-shot DSC-WX150 18.2 MP Exmor R CMOS Digital Camera with 10x Optical Zoom and 3.0-inch LCD (Black) (2012 Model)
The Sony Cyber-shot WX150 is a high-end compact camera with some features that are usually only found on DSLRs. The 18.2 megapixel “Exmor R” CMOS sensor gives superior low-light performance, and the 10x optical zoom means you can get close to your subject without losing quality. The 20x Clear Image zoom is also helpful for getting close-up shots without sacrificing image quality.
The3.0-inch LCD is a good size for framing and reviewing your shots, and the high speed AF means you won’t miss a shot because the camera couldn’t focus in time. The Background Defocus feature is a nice touch that allows you to keep your subject in focus while the background is blurred, just like you would with a DSLR.
Common Questions on Sony Cyber-shot DSC-WX150 18.2 MP Exmor R CMOS Digital Camera with 10x Optical Zoom and 3.0-inch LCD (Black) (2012 Model)
• Is the Sony Cyber-shot DSC-WX150 18.2 MP Exmor R CMOS Digital Camera a good camera?Yes, the Sony Cyber-shot DSC-WX150 18.2 MP Exmor R CMOS Digital Camera is a good camera. It has a 10x optical zoom and 3.0-inch LCD.
Why We Like This
• 18.2 megapixels “Exmor R” CMOS sensor for superior low light performance.
• 10X optical zoom plus 20X Clear Image zoom.
• 3.0 inch LCD.
• High speed AF improves focus speed.
• Background Defocus highlights your subject like a DSLR.
Additional Product Information
| Color | Black |
| Height | 2.2 Inches |
| Length | 3.74 Inches |
| Weight | 0.29 Pounds |
Olympus VR-340 16MP Digital Camera with 10x Optical Zoom (White) (Old Model)
Still shots or video, the Olympus VR-340 has you covered. This 16 megapixel point-and-shoot has a 10x optical zoom lens, giving you the ability to get close to the action without sacrificing image quality. A 3″ LCD screen makes it easy to compose shots and review your handiwork, while HD video capabilities let you record your memories in stunning detail. Plus, artistic filters add a unique touch to stills and videos alike.
Common Questions on Olympus VR-340 16MP Digital Camera with 10x Optical Zoom (White) (Old Model)
• Is the Olympus VR-340 16MP Digital Camera with 10x Optical Zoom (White) (Old Model) a good camera?
The Olympus VR-340 16MP Digital Camera with 10x Optical Zoom (White) (Old Model) is a good camera.• What are the Olympus VR-340 16MP Digital Camera with 10x Optical Zoom (White) (Old Model)’s main features?
The Olympus VR-340 16MP Digital Camera with 10x Optical Zoom (White) (Old Model) has 10x optical zoom, 16MP resolution, and a 3.0″ LCD screen.
• How does the Olympus VR-340 16MP Digital Camera with 10x Optical Zoom (White) (Old Model) compare to other cameras?
The Olympus VR-340 16MP Digital Camera with 10x Optical Zoom (White) (Old Model) is a good camera, but there are other cameras with better features.
• What are some of the pros and cons of the Olympus VR-340 16MP Digital Camera with 10x Optical Zoom (White) (Old Model)?
Some of the pros of the Olympus VR-340 16MP Digital Camera with 10x Optical Zoom (
Why We Like This?
1. 16 megapixel resolution for high quality images
2. 10x optical zoom for close up shots
3. 3″ LCD for easy viewing
4. HD video for clear videos
5. Art filters still & video for creative images
Additional Product Information
| Color | White |
| Height | 2.24 Inches |
| Length | 3.78 Inches |
| Weight | 0.28 Pounds |
Benefits of Digital Camera 10x Optical Zoom
A digital camera 10x optical zoom is a versatile and powerful tool that can help you capture amazing images and videos. Whether you’re shooting a landscape or trying to get a close-up of an animal, the 10x optical zoom will give you the ability to get the shot you want. Additionally, the digital camera 10x optical zoom also offers several other benefits, including:
• Capturing high-quality images and videos: The 10x optical zoom allows you to take stunning photos and videos with your digital camera. With this feature, you can get up close and personal with your subjects without sacrificing quality.
• Printing large prints: If you want to print out enlargements of your photos, the 10x optical zoom will come in handy. With this feature, you can make sure that every detail in your photo is captured perfectly on paper.
• Improved low light performance: When using a digital camera with a10x optical light passes through the lens twice as long as it does without zoom Feature,. This results in improved light gathering capabilities for Better Low Light Photos .
Buying Guide for Digital Camera 10x Optical Zoom
When it comes to buying a digital camera with 10x optical zoom, there are a few key factors to consider to ensure you get the best camera for your needs. Here are some important considerations:
Image Quality: The quality of the images captured by the camera should be your top priority. Look for a camera with at least 8-megapixel resolution or higher, as this will ensure that you can print high-quality photos without any loss of detail.
Optical Zoom: The camera should have at least 10x optical zoom, which allows you to zoom in on your subject without losing any image quality. Optical zoom is more important than digital zoom, as digital zoom can degrade the quality of your images.
Image Stabilization: Camera shake can result in blurry photos, so look for a camera with image stabilization technology. This can include optical stabilization or digital stabilization, which will help to minimize blur caused by camera shake.
Display: The camera’s LCD display is where you’ll be viewing your photos, so it’s important to choose a camera with a clear, bright, and large display. Look for a camera with at least a 2.5-inch display, and consider a touch screen for ease of use.
Battery Life: A camera with a long battery life is important, especially if you plan to use it for extended periods of time. Consider a camera with a rechargeable lithium-ion battery, and check the manufacturer’s estimates for battery life.
Manual Controls: If you’re an advanced user or want to experiment with different settings, look for a camera with manual controls. This will allow you to adjust settings like aperture, shutter speed, and ISO to get the perfect shot.
Video Recording: If you plan to use your camera for video recording, look for a camera with HD video capabilities. The camera should have a built-in microphone for clear audio, and some models may offer optical zoom during video recording.
By considering these factors, you can choose a digital camera with 10x optical zoom that meets your needs and provides high-quality images and videos.
Frequently Asked Question
What is a digital camera 10x optical zoom?
A digital camera with a 10x optical zoom is one that has a lens that can zoom in on a subject 10 times as much as a regular camera lens. This allows you to get much closer to your subject while still being able to take a clear picture.
How does a digital camera 10x optical zoom work?
A digital camera 10x optical zoom works by using a lens that magnifies the image by 10 times.
What are the benefits of a digital camera 10x optical zoom?
With a 10x optical zoom, a digital camera can take photos from a much closer distance than a camera with a lower zoom. This is great for taking close-up shots of small objects, or for taking pictures of faraway objects without having to move closer to them.
What are the drawbacks of a digital camera 10x optical zoom?
The main drawback of a digital camera 10x optical zoom is the cost. They are generally more expensive than digital cameras with less zoom. Additionally, they can be more difficult to use, as the zoom can make it difficult to keep the camera steady.
How do I choose a digital camera 10x optical zoom?
There is no definitive answer to this question as it depends on personal preferences. Some factors that could be considered include the brand, price, features, and reviews. It is important to do some research before purchasing a digital camera to make sure it meets your needs.
Conclusion
The digital camera 10x optical zoom is a great product for anyone who wants to take high quality photos. The camera has a lot of features that make it stand out from the competition, and the 10x optical zoom is a great feature to have. With this camera, you’ll be able to take pictures that are clear and concise, and you’ll be able to capture memories that will last a lifetime.